简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?展开
哈罗德·佩里诺/卡塔琳娜·桑地诺·莫雷诺/艾恩·贝利/汉娜·切尔敏/西蒙·韦伯斯特/瑞奇·何/克洛伊·范·兰德肖特/科顿·摩尔/佩加·贾法里/大卫·阿尔帕伊/伊丽莎白·桑德斯/艾弗瑞·康拉德/斯科特·麦克科德/Nathan D. Simmons/Kaelen Ohm/安吉拉·穆尔/A.J. Simmons/朱莉娅·多伊尔/罗伯特·乔伊/萨曼莎·布朗/